Discovery Channel Rebrand

While at Discovery Networks, I contributed to the early creative development ahead of the 'Discovery Channel rebrand', including the concept of using the 'globe as a framing device' for brand and programme imagery—an idea that later informed part of the agency brief. The work shown here features some of the on-air projects I created using the new brand identity. I particularly enjoyed using my Cinema 4D skills to create the National Science Week bumpers.