Nancy Jo Enterprises

I was commissioned to create the parent brand, Nancy Jo Enterprises, together with its first sub-brand, Finding Justice Together, as a flexible identity system that could grow with future initiatives. The client wanted the identity to honour her mother, Nancy Jo, while creating a clear relationship between the parent and sub-brand. One of the key requirements was to incorporate Nancy Jo's love of horses into the logo. I developed a logo featuring a horse silhouette and a female figure forming a heart, with the heart also creating the 'O' in the parent logo. This created a distinctive identity that could be applied consistently across the wider brand family.